Illustrator plug-in first of many novelties in CHILI publisher.

Sep 19th 2018

Stand 636 at Print 18 will be kick-off demo point of first series of CHILI publisher advances

Aalst, Belgium, September 19th, 2018 – CHILI publish ( introduces a first novelty wave for its flagship solution CHILI publisher, the Universal Graphics Engine. The enhancements establish the solution as a new comparative benchmark in the VDP business segment. An Illustrator® plug-in fulfils a long-standing request from the packaging market. An overall performance increase within the software secures an impressive loading time for a faster and more direct time-to-market for companies looking to increase their conversion rates.

VDP – the benchmark update
Personalization remains a key priority within the VDP market. Many solutions exist, but only a few appeal to the mid-size and niche market range with an attractive front-end to source templates, a scalable server service, and a customer-facing approach. By fulfilling these VDP needs, CHILI publisher raises the bar and benchmark for companies investigating the software driver needed within their own platform for mid-size and niche personalization.

Illustrator® - the missing plug-in
Label and packaging partners increasingly inquired about an Illustrator® plug-in to complete their CHILI publisher integration. The company, therefore, decided to activate the roundtripping loop within the solution for Illustrator® users as well. The plug-in is currently in successful beta-testing and will be made available as a free feature for paid maintenance customers.

Performance – the next-level push
With its solution’s API firmly established, it was time to tweak the online next-level performance of CHILI publisher, the Universal Graphics Engine. By enabling progressive downloads, screen loading time has improved drastically. Increased frame rates secure a smoother user experience that lets the user interact more quickly. CHILI publish CTO, Ward De Langhe, explains: “Online browser performance is of the essence. We don’t get a second chance in first-time user experience. Users want what they need to appear instantly. Loading time in the browser is not easy, with so much significant and heavy data to be processed and rendered. Progressive loading allows us to comply with user gratification needs while respecting the essence of the data. We’ve tested this first on our own demo portal1. Initial customer results reveal how this increased performance boosts conversion rates in general.” The update is live and ready to be downloaded by all CHILI publish customers. First-time users who’d like to dry run, can do so on the new and improved SPICY beer portal.

“I’m convinced these solution novelties are the first stepping stone on our pursuit to shape tomorrow’s graphics.” Kevin Goeminne, CEO of CHILI publish, comments. “Industry 4.0 is setting the pace for the graphics industry, alongside the other markets we influence. Direct mail can be an extremely successful marketing tool in these GDPR times. By introducing the Illustrator® plug-in and increasing the VDP performance of CHILI publisher, the Universal Graphics Engine, any user will have a faster time-to-market to stay ahead of the competition.”

CHILI publisher will host 1-1 demonstrations at booth 636 in the South Hall of Print18, Chicago (ILL), USA.

More information on CHILI publish, its solution offering, partner ecosystem and SPICY star customer community worldwide can be found at:

Visitors to the Print 18 show can book a demo here:

Note to the editor:
30 minutes to closing time, CHILI publish will be hosting a Belgian beer bash at Print 18 for customers, partners, prospects and press. You’re most welcome to join in to discuss to future of graphics or enjoy a tailored demo at the booth. CEO Kevin Goeminne is available for (telephone) interviews to provide more information on CHILI publisher, the Universal Graphics Engine (#UGE) and its relevance for numerous markets worldwide. To book a meeting, demo or confirm your participation in an evening drink, please check with Maya Staels via or 0032 477 49 24 26 (mobile).

About CHILI publish (
CHILI publish creates powerful online software solutions for digital marketing services worldwide. CHILI publisher, the Universal Graphics Engine, streamlines the generation of brand-consistent graphic assets for omnichannel use in marketing -ization campaigns, like personalization, customization, among others. Since 2010, customers in various markets rely on CHILI publish for business expansion or optimization by integrating the technology, relying on the CHILI publish partner ecosystem, sourcing from the SPICY star customer successes and supported by CHILI publish development, training and customer support team.

CHILI publish software is sold both direct and through a wide ecosystem network of international, value-adding channel partners.

CHILI publish has its headquarters in Aalst, Belgium, and has offices in Chicago and Singapore.

More information on the company, CHILI publisher (the UGE), the partner ecosystem or SPICY star customer success community can be found at:

CHILI publish - shaping tomorrow’s graphics.

CHILI publish contacts
Cindy Van Luyck – Marketing Manager –
Maya Staels – Conversation Manager –

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